Hi BOLDie,
Today is the final day to become a BOLD founding member, so I wanted to take the opportunity to tell you the BOLD origin story, in case A) you haven’t heard it, and B) what I’m doing is something you need in your life.
My company BOLD actually started as ‘BOLD Women’ WhatsApp group back in December 2023. I remember the day so clearly. I was back in London for a few weeks after returning from 4 months living in Lisbon (don’t ask, I was desperately trying to find myself and couldn’t sit still in any one city), and had just come back from a walk around Victoria Park, where I’d been wracking my brain about ‘what to do next’.
One week prior to this, I had removed myself from an exceptionally toxic situation, where I’d set up a business with a co-founder who, let’s just say, was not who he said he was, and had not done what he said he had done. In other words, I got mixed up with a ‘Tinder-swindler’ type character.
What a great start to my journey as an entrepreneur 😃
A few months earlier, I’d been working in a DEI role at Twitter and was part of the Elon Musk mass exodus. I had written a very click-baity LinkedIn post about Musk firing me (to basically show I was open to work, even though it felt so weird to put out there). The post went viral, and a terrible man slid into my DMs, and sold me the dream of starting a business together.
I was vulnerable after the layoff, lacking experience in business, so after a few calls & trips to London, I said yes - and signed on the dotted line.
The lesson I learned during that time was obviously to never do something like that again, but what also became very apparent was just how often women are preyed upon in business, especially when we’re vulnerable. At the time, I had a strong limiting belief that I needed a man on board to run a company, and that I couldn’t do it on my own.
Wow was I so wrong.
I felt like, through that experience, I saw how actually, you don’t need a man - you just need the audacity of a man.
I wanted to keep going on my entrepreneur journey and start my own company, but I was terrified. I set up the BOLD Women WhatsApp group because I myself needed it.
I longed for a safe space for me and other women solopreneurs to build businesses from our personal brands side by side. A space where I could ask ridiculous questions like ‘what’s a P&L?’ and no one would judge me. At the same time, LinkedIn had changed my life with the network I grew and the opportunities that had come my way - so I wanted to share the secret sauce of how I built my brand with other women.
At the core of it all, my purpose on this earth is to create more representation in business, and more opportunities for people from underrepresented backgrounds.
I want everyone to have a shot at a good life. Is that radical?
Holding strong to my purpose has meant that my vehicle has changed along the way (recruiter, DEI, personal brand builder, community leader), but my mission has not.
I also believe that many of us are living a life based on what our inner story tells us, and if more women had self-belief and a community to back them up, more of us would build businesses. Building a business means we can therefore create a life that works for our brains (especially ADHD babes), bodies and souls.
We’d also have agency over not only our own time, but our wealth. We’re never told that this can be possible - but it really is. You don’t have to be a 22-year-old bro with a podcast mic, or those ones who shout at you about how many millions they make.
There are more ways to build a business, and it doesn’t have to be shouty or gross.
The BOLD Women group was epic. We shared daily messages, had weekly check-in calls, shared our AI learnings, content tips, gave eachother feedback on our pricing, and our offers. We even used eachother’s contract templates. What started as a 5-person WhatsApp group is now 120+ women globally. And while we still connect often, but now that I’m running my LinkedIn personal branding business alongside it - I haven’t had the capacity to give it what it truly deserves.
So I’ve decided to turn BOLD Women into a proper paid community - so I can be more active and dedicate more time to it. Proof of concept: very much confirmed.
Now, in true Amy/ADHD/BOLD fashion, I’m starting before I’m ready, and I need your help.
What is a BOLD founding member?
A BOLD founding member is BOLD day 1.
You’ll be part of my BETA group, helping me test and iterate the very first version of the community — shaping the final product as we go. So when BOLD goes for world domination and creates millions of women creators… You helped build it from the ground up.
After a year of building my content business (helping founders and executives grow on LinkedIn), I want to make this knowledge widely available, especially for women creators, at an accessible price, wherever they live.
It’s our own BOLD ecosystem for women creators and solopreneurs, hosted on the very ADHD-friendly tool Heartbeat, and includes:
• Access to my LinkedIn personal brand library: templates, video guides, frameworks, prompts, behind-the-scenes assets
• Weekly community connection calls
• Monthly virtual deep-dive workshops with expert guests
• Quarterly in-person meetups and co-creation events in London and Bristol (Berlin and other locations coming soon 👀)
• A supportive community of women creators who will make you feel BOLD
The founding member rate is £149 for 3 months, plus a lifetime rate of £49 p/m after (standard rate £65 p/m).
We’re kicking off on Monday with our first official call to get to know eachother, and Tuesday with a virtual vision board session with the incredible TedX speaker and founder Caitlin Rozario. Once you join, you’ll get everything in your calendar.
Doors close at midnight - grab your spot here.
I’m so excited to build my dream business alongside you.
Stay BOLD,
Amy xx
P.S. Want 1:1 help building your personal brand on LinkedIn? Book an exploration call here. If you’re not ready for the paid community and want to join our free WhatsApp group, join here.
(Photo below from one of our BOLD London events last year)
